Meet Paula Newlands
Meet Paula Newlands, a Dallas-based personal stylist, now proudly offering her services in Denver, CO, with a passion for empowering individuals through their wardrobe. Originally from Rio De Janeiro, Brazil, Paula's fashion journey began when she moved to New York City to pursue a full-time modeling career. For eight years, she graced the pages of catalogs and ads for renowned brands such as Free People, Anthropologie, Gap, Nordstrom, Macy's, and Target. She also had the opportunity to work with esteemed designers like Issey Miyaki, Versace, Carolina Herrera, Tory Burch, Dolce and Gabbana, and Emporio Armani, walking the runway and representing their collections. With a degree in Merchandising and Marketing from the Fashion Institute of Design and Merchandising, Paula's knowledge and experience expanded beyond the modeling industry. In 2016, Paula relocated to Dallas to further her career in personal styling and shopping. She joined Nordstrom's Trunk Club, where she honed her skills and expertise. When Trunk Club closed its doors in 2020, Paula seized the opportunity to start her own business, leveraging her fashion experience and knowledge to help clients cultivate their own unique sense of style. Paula's approach is rooted in education and understanding. She guides her clients in knowing what flatters their complexion and body type, allowing them to make informed choices about their personal style. With services that include Closet Edit, Wardrobe Styling, and Personal Shopping, Paula empowers both men and women to build confidence through their wardrobe.
Up to 4 hours
Why do it: Whether you want to wow them or simply not have to worry about what to wear, your stylist will find the perfect look for you -- for any occasion.
What you get: A virtual meeting to discuss the event and dress code followed by a custom style board with looks to choose from. Once you land on your desired look, your stylist will add shopping links to your style board or suggest what to wear from your existing wardrobe.
Starting at 2 hours
Why do it: You have so many clothes, but nothing to wear. Your closet needs a cleanout and you just can’t do it on your own.
What you get: A virtual meeting to take inventory of your wardrobe so you can say farewell to what no longer suits you.
Up to 8 hours
Why do it: A few new looks or key pieces will instantly update your look for the season ahead and make getting dressed exciting and effortless.
What you get: First, you'll have a virtual meeting to review your wardrobe. Then your stylist will show you looks perfect for your body shape and lifestyle and create a custom shopping list. After you have made any purchase you want to you will have a final virtual style session.
Up to 14 hours
Why do it: If you're ready for a whole new look to make a statement with you style and feel like your best self each and every day, the (Re)Invention is for you.
What you get: You'll start with a professional edit of your closet, then your stylist will create a custom shopable style board with looks and key pieces that are perfect for you. To put the finishing touches on your wardrobe you'll have a final virtual style session.