For 20 years, she created visual identities for iconic brands. Now she creates them for you. Karima El-Hakkaoui is an Executive Stylist and Creative Director who brings 20 years of fashion and beauty campaign experience to the most personal creative brief: you. Working in London and New York with brands including Harrods, Estée Lauder, Clinique, L’Oréal, and Hugo Boss, Karima helped translate brand identity into imagery—bringing together wardrobe, hair, makeup, and art direction to communicate something distinctive and memorable. Today, she brings that same depth of thinking to individuals. Who are you now? Where are you headed? What do you want people to understand about you before you’ve said a word? And just as importantly, how do you want to feel? These are the questions that shape your work together. Whether your career has evolved, your body has changed, or your wardrobe seems to be representing a version of you who left the building several years ago, Karima helps you define a visual identity that feels right for your life today. Together, you establish a clear direction in words and images. That becomes the foundation for editing your wardrobe, choosing what to buy, and building complete looks—with every decision connected to you. Her approach combines a Creative Director’s eye with warmth, humor, and a thoughtful understanding of the person wearing the clothes. She works with women and men, from executives and entrepreneurs to people navigating a new chapter. The result is a distinctive, wearable wardrobe that supports your life, expresses your personality, and makes getting dressed feel clear, exciting, and entirely your own. Your clothes are communicating. Let’s make sure they’re saying what you want.