Description
Build A Brand That Converts Your Dream Clients
6-Week Intensive for Stylists with Vision
Learn how to align who you are, who you serve, and how you show up everywhere.About Your Instructor
Karima El-hakkaoui, Creative Director + Stylist with 20+ years shaping global luxury brand campaigns.
Karima has spent over two decades as a Creative Director for luxury brands such as Harrods, Estée Lauder, Elizabeth Arden, Clinique, Hugo Boss, L’Oréal, and Revlon.
She blends editorial artistry with strategic brand direction to help stylists embody their next-level identity and build brands that truly sell.Course overview
Week 1 – Embody the Stylist You’re Meant to Be
Define the future version of yourself and step into her now. Learn how to:
- Identify how you’re currently perceived
- Refine who you’re becoming
- Clarify the clients you want to attract
- Align your daily habits and energy with your brand vision
Week 2 – Attract Your Ideal Client
Get crystal-clear on who you’re meant to serve. You’ll uncover:
- Which clients energize you — and which don’t
- Your ideal client’s lifestyle, values, and buying behavior
- The psychology behind why clients hire stylists
- A full Client Avatar profile with pain points and desires
Week 3 – Your Photography Refresh
Align your visuals with your next-level stylist identity. You’ll discover:
- The difference between a personal brand and an embodied stylist brand
- How to evaluate and update your current aesthetic
- Techniques for shooting, lighting, and editing your own content
- A mini at-home photoshoot assignment to capture new brand images
Week 4 – Social Media Audit
Transform your visuals and captions into conversion-driving content. You’ll learn:
- How to turn one photo into multiple content pieces
- Cropping, repurposing, and design flow
- Storytelling through images + copy
- How to post with clarity and consistency
Week 5 – Audit Your Emails
Elevate your email presence to reflect your brand’s new standard. You’ll practice:
- Rewriting subject lines and structure for higher engagement
- Balancing visuals with voice and tone
- Redesigning templates for clarity and personality
- Before/after reviews of real student examples
Week 6 – Polish Your Professional Presence
Refine every digital touchpoint so your brand feels cohesive everywhere.
We’ll cover:
- LinkedIn profile optimization
- Email signature that speaks your brand language
- Instagram bio that attracts the right audience
- Final audit of your upgraded brand presence
What’s Included?
- Weekly live session (6 weeks total)
- Group Q&A and live audits
- Private community support space
- Guided workbook exercises to apply lessons immediately
What You’ll Gain
- Clarity and confidence in your stylist identity
- A cohesive brand presence across platforms
- Systems for faster content creation and stronger connection
- A digital footprint that positions you for high-value clients
- The ability to show up, sell authentically, and scale sustainably