Alex Herzog


Alex Herzog

Alex Herzog

Regular price $600.00 USD
Regular price Sale price $600.00 USD
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Meet Alex Herzog


While life can get crazy, getting dressed shouldn't be! The help of an expert eye to analyze your wardrobe can make all the difference. As an industry vet, with over a decade of experience designing women's apparel for major brands in NYC (including Victoria's Secret, Champion, DKNY, and more) Alex’s eye for style has been fine-tuned. Her extensive knowledge of fashion and fits couple with her passion for the industry fuels her to translate today's trends to suit any body type, budget, occasion, or lifestyle. She brings her unique flare to personal styling that adopts a fresh look inspired by the environment around herself and her clients. She aims to teach her client that if they dress the part, they will experience profound shifts in body image, confidence, and self-esteem. Fashion is a key form of self-expression, and it is Alex’s passion to make clients look and feel their most confident.

Up to 4 hours

Why do it: Whether you want to wow them or simply not have to worry about what to wear, your stylist will find the perfect look for you -- for any occasion.

What you get: A virtual meeting to discuss the event and dress code followed by a custom style board with looks to choose from. Once you land on your desired look, your stylist will add shopping links to your style board or suggest what to wear from your existing wardrobe.

Starting at 2 hours

Why do it: You have so many clothes, but nothing to wear. Your closet needs a cleanout and you just can’t do it on your own.

What you get: A virtual meeting to take inventory of your wardrobe so you can say farewell to what no longer suits you.

Up to 8 hours

Why do it: A few new looks or key pieces will instantly update your look for the season ahead and make getting dressed exciting and effortless.

What you get: First, you'll have a virtual meeting to review your wardrobe. Then your stylist will show you looks perfect for your body shape and lifestyle and create a custom shopping list. After you have made any purchase you want to you will have a final virtual style session.

Up to 14 hours

Why do it: If you're ready for a whole new look to make a statement with you style and feel like your best self each and every day, the (Re)Invention is for you.

What you get: You'll start with a professional edit of your closet, then your stylist will create a custom shopable style board with looks and key pieces that are perfect for you. To put the finishing touches on your wardrobe you'll have a final virtual style session.