A client consultation is not just a conversation or a pitch for your services; it's a creative collaboration that lays the foundation for a style journey and allows you and your potential client to decide if you are the best fit. A skilled fashion stylist understands that the key to success lies in decoding the client's vision and crafting a plan that resonates with their personality. In this article, we'll delve into the essential steps for conducting a stellar client consultation as a fashion stylist and help you close the sale like a pro!
Cultivate a Stylish Welcome:
The first impression sets the tone for the entire consultation. You probably already know the basics, like showing up on time, being a great listener, and showing interest in the client, but as a stylist you should also show up the way you want your client to see you- stylish and knowledgeable. A stylish welcome not only reflects your own fashion sensibilities but also establishes an atmosphere that welcomes individuality and creativity.
Active Style Listening:
Active listening is the secret sauce for a successful fashion stylist consultation. Allow your client to express their style aspirations, preferences, and even the fashion icons they admire. Most clients cannot pinpoint their issues- that is why they are hiring you! Pay attention to details and patterns within their wardrobe such as the 20 pairs of the same cut jean they no longer wear, favorite /least favorite colors, fabrics, and silhouettes they do/don't like.
Ask the Right Style Questions:
To make sure you suggest the right service and can nail their styling needs you need to get some info first. Some key questions are:
- Is there a special occasion or reason you are looking for styling services?
- How would you describe your current personal style?
- If you could reinvent your style overnight, how would you describe what your future style will look? Ask them to give you adjectives on how they would like to look and feel. (confident, powerful, sexy, etc)
- Where do you get stuck with getting dressed?
- Where do you typically like to shop?
- Do you have a budget in mind for new wardrobe pieces?
- Is there anything that you often feel you are missing? I wish I had a...
Tailor your questions to unveil the unique style narrative of your client.
Body Shape and Shilouettes:
Ask your client what they feel most comfortable in and what styles and silhouettes are their favorite and least favorite to wear. Don't assume you know just by looking a them what is best. As a stylist we may know what will be most flattering, but it is important to take into account what the client feels comfortable in and what they do and do not want to show off.
Encourage your client to share images or share Pinterest boards on the call that capture their dream style. This collaborative approach ensures that you are both on the same page creatively.
Sending a personal thank you goes a long way! Send your potential client a message on how nice it was to meet them and comment on something you connected with during the call. Suggest the service they should book and think of anything extra you can send to stand out in the crowd and encourage them to book
We hope this helped and good luck with your consultation- you got this!
xx The Hive