We had a Glamhive member webinar with Kirstan Perry, founder of MAKE BELIEVE in you and she was a wealth of knowledge on digital brand identity and how to elevate your Instagram.
Your brand is the voice that defines
who you are, what you are, and
what you are selling.
She dove into how you can invest in yourself and your business to truly stand out in the crowded stylist space.
Picture this: you're a stylist with a passion for transforming lives through fashion. You've got the skills, the drive, but something feels missing. That missing piece? Your brand identity.
As Kirstan says "Your brand is more than just a logo or a catchy tagline—it's the essence of who you are and what you offer to your clients. It's your secret sauce, your unique flavor that sets you apart from the rest."
But how do you uncover your brand identity? It starts with understanding your authority—the special something that only you can offer. Maybe it's your impeccable sense of style, your intuitive approach to fashion, or your knack for combining clothing with metaphysical elements.
Now let's talk about its role social media plays in your brand strategy. Kirstan says "Platforms like Instagram are powerful tools for showcasing your work and connecting with potential clients. But remember, it's not just about the number of followers—it's about the quality of your content and how well it reflects your brand.”
She added "Remember, your brand is your most valuable asset as a stylist. By investing in yourself and crafting a strong brand identity, you'll not only attract the clients you want but also build trust and credibility in your industry."
Kirstan gave us four amazing tips on improving your social media:
1. Pay attention to your top of profile: Your profile should clearly communicate who you are and what you offer. Think of it as your virtual business card.
2. Consistency is key: Ensure that your content is consistent with your brand identity across all platforms.
3. Quality over quantity: Focus on creating high-quality content that resonates with your audience, rather than chasing likes and followers.
4. Showcase your work: Use social media as a portfolio to showcase your expertise and attract potential clients.
Ready to work 1:1 with Kirstan on your personal brand? You are in luck, because she is hosting a live Brand Identity Makeover Class on May 2!
This live 2 hour session with Kirstan Perry, Founder of MAKE BELIEVE in you, is a fast paced interactive bootcamp style class. Just like you transform your clients in a styling session, this makeover will transform your brand identity on Instagram. Become the best version of your vision, attract your ideal client, showcase your authentic POV, and look your best!
To take it a step further, let's discuss how do you uncover your brand identity. Kirstan says "It starts with understanding your authority—the special something that only you can offer. Maybe it's your impeccable sense of style, your intuitive approach to fashion, or your knack for combining clothing with metaphysical elements."
She says "Once you've nailed down your authority, it's time to bring it to life visually. Think mood boards, color palettes, typography—the works! Take inspiration from artists like Natalia Markova, who seamlessly blend their passions into their brand identity."
So how exactly do you execute this? Let's break it down further:
1. Mood and Vibe: Set the tone for your brand with a mood board that reflects your personality and style.
2. Tone of Voice: Develop a unique voice for your brand through your choice of words and messaging.
3. Visual Elements: From color palettes to typography to imagery, ensure that every visual aspect of your brand aligns with your identity.
4. Digital Storefront: Your website and social media serve as your digital storefront. Make sure they accurately represent who you are and what you offer.
Want to watch a recording of the member webinar with Kirstan? You can see it here!
Glamhive is a membership platform for emerging and expert stylists that offers a community of stylists, resources, and technology, supporting them in their journey to build successful styling businesses. Want to join The Hive? You can learn more about our memberships here.
