Fashion month closed out the height of fashion inspiration, but don’t think there isn't plenty to talk about this October! We're delivering a juicy potential client data report optimized for increased bookings, talking about fashion over 50, and getting you ready for a busy Black Friday shopping season. Let's dig in.

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Style Stats – Insights On Glamhive Customers

Want to know what Glamhive clients want the most? Data doesn’t lie. Here are the top insights we pulled from clients who take our quiz and work with our concierge to find the perfect stylist for them. 

Key Findings

• Age. The most common age range is 35-45. In September, 48% of new potential clients were over 45.
• The Service. The (Re)Invention is the most requested service, while The Closet Cleanse is a close second.

Top Style Needs

• Professional Looks. One of the most common requests was professional looks that translate into success at work. 
• Personal Rebrand. While many wanted a total reinvention, they also expressed style confusion and a desire for a modern update.
• Elevated Casual, Made Easy. Top requests for on-the-go women and busy moms: elevated yet casual looks that are versatile and easy to throw on.
• Body and Fit. It’s no surprise that many women asked for help finding clothes that fit and feel great on their bodies.
• Formal Events. From black tie to professional cocktail events, we saw a strong need for formal event styling.

What You Can Do

1. Promote ‘The (Re)Invention’ on your social media channels. How do you approach this service? Give potential clients an enticing look into the benefits of a style rebrand and how it works. 
2. Promote capsule wardrobes and your ability to help clients create multiple looks.  Try doing a video styling yourself or a friend in multiple looks. 
3. Think about age demographics. Are you looking to attract more clients in a particular age range? Post visuals and tips that are relevant to that demographic. 
4. Be a problem-solver. Create content that talks about different body issues and how you style around them.  

 

Inspiration – Fashion Over 50

The data shows that women over 50 want to look their best and are interested in working with a stylist to do it! Are you putting your best foot forward to attract these clients? Now more than ever, women in their 50s are reinventing what it means to be an it-girl, yet finding great style inspiration is a chore. Make sure you gear your content to attract them! Here are a few style stars we’re loving right now: 

Our 8 Favorite It-Girls Over 50

Tracee Ellis Ross, actress, beauty mogul, and style queen. @traceeellisross

 

​​Mette Sørrig Andersen, Skandi fashion influencer. @msorrig

 

Grece Ghanem, iconic style influencer. @greceghanem

 

Chloe Sevigny (50 next month!), actress and New York it girl. @chloesevigny 

 

Demi Moore, iconic actress. @demimoore

 

Qin Huilan, Miu Miu collector turned runway star. @i_doctor_quin

 

Jenna Lyons, New York fashion staple. @jennalyonsnyc

 

Gym Tan, style influencer. @californiaistoocasual

Further Reading

Women Over 50 Are The New It Girls Vogue

8 Older Street Style Women We’re Obsessed With Elle

Chloe Sevigny on Being an It Girl After 50 The Cut

More Old(er) Models Are Walking On The Runways New York Times

Caption inspiration: Fashion over 50 keeps getting cooler. Let me show you a few of my style tips for dressing chic at any age:

#FashionOver50 #StyleInspiration #TimelessStyle #ChicAtAnyAge #Fashionista #StyleOver50 #EmpoweredWomen

What Does Your Glamhive Profile Say About You?

Fine-tune your Glamhive profile to increase bookings. Have you done these 4 things yet?

1. Update your profile picture. This is the number one deciding factor potential clients will use to book you. Pixelated or unprofessional photo? A quick tip: avoid phone photos. A professional headshot session will quickly pay for itself.
2. Link your socials. Your socials are the proof in the pudding. Your Glamhive profile might look amazing, but clients will check to see if you are who you say you are. Clients want to see updated work that is visually inspiring and resonates with their goals.
3. Know your customer. In your bio, describe how you help your target client. Do you help professionals? Busy moms? Men in tech? Aspiring influencers? Don’t be afraid to get specific–the more vague you are, the more unsure the client will be about how you can help them.
4. Update inspiration photos. If you haven’t in a while, update those inspiration and portfolio photos!

Get Ready! We’re Here to Help with Black Friday Prep

We want to make sure our community is fully prepared for Black Friday shopping season. Fine tune your Glamhive profile and start thinking now about how you’ll market your services. 

Run a Promotion

Connect with our marketing Director Stephanie Jenkins, and we can customize a unique discount code just for you so that you can promote it on your social channels and newsletter. We tested this tactic with a stylist over Labor Day weekend and the stylist was able to secure 6 bookings in a few days from her promotion!

Create Exclusivity 

Give away a certain number of discounts to create exclusivity and incentive to purchase. 

Offer A Discount For Repeat Customers

Offer past clients a discount to rebook. 

Start Prepping Early

Prepare your visuals and calls to action now, because you’ll want to have them ready to go and running during the month of November.