The New Year is the perfect time to help clients rebrand their personal style- "New Year, New You". Whether they're looking for a total reinvention or closet cleanse, the week between the holidays and NYE is the perfect window to get things started, or booked for the new year. With your help, your clients will be empowered to step into the new year feeling confident in their redefined looks.

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Insights – ‘I’m Ready For My Rebrand.’ Top 3 Reasons Clients Want The (Re)Invention

We’ve all seen the catchy 'New Year, New You' campaigns pop up around the start of every year, promising fresh starts and new looks. But it is not all made-up marketing fluff. The truth is, the (Re)Invention is one of the most popular requests we get from new clients year-round. We dug into the data and found the top reasons why clients request a rebrand.

Life Events

Major events like a promotion, a breakup, a new relationship, a wedding, or even moving to a new city can shift how you see yourself and how you want others to perceive you.

A New Age

Whether entering their 30s, 40s, 50s, or beyond, reaching a new stage in life is a commonly reported reason for splurging on a stylist. Age isn’t just a number—it often comes with a reevaluation of personal goals, priorities, and personal style. 

Defining Your Brand in the First Place

Sometimes, the desire to reinvent oneself comes from a lack of clarity. How does my style reflect my aspirations, values, and aesthetic? That's where you come in–by helping define and understand your clients personal brand.

Caption Inspiration: A reinvention can help you align your wardrobe with the person you are and the person you’re becoming. Ready for your next chapter? Let’s dive in and discover the style that truly reflects you. 

#Reinvention #PersonalBranding #NewYearNewYou #StyleEvolution #WardrobeRefresh #StyleGoals  #NewBeginnings #PersonalStyle #RebrandYourself #StyleJourney

Inspiration – 5 Outerwear Trends That Will Elevate Your Outfit

Outerwear is not just about warmth; it’s about completing a look. Whether it's a humble barn jacket for weekend errands or an oversized bomber that effortlessly brings an edge to trousers, here are the top outerwear trends of winter ‘24/’25 that won’t ruin your outfit.

1. Barn Jacket. Wear with: relaxed denim and casual outfits.
2. Classic trench. Wear with: everything, especially workwear.
3. Cozy Shearling. Wear with: cozy knits. Maximize the drama with longer lengths.
4. Bomber Jacket. Wear with: trousers, denim, and sneakers. Make it oversized to up the cool factor.
5. Supple Suede. Wear with: luxe fabrics, supple leather totes, and boots.

Caption inspiration: Baby it’s cold outside–but that doesn’t mean your style has to suffer. Amplify your winter style with these outerwear trends that will elevate your outfit. 

#OuterwearGoals #WinterStyle #BarnCoat #SuedeJacket #ShearlingCoat #BomberJacket #TrenchCoat #StyleInspo 

Links You'll Love

Want more on this topic? We have done the research for you and think you'll find these articles helpful!

Winter Coat Trends British Vogue

The Only Designer Coats You Need This Winter Editorialist

The Rise of the Barn Jacket TZR

Inspiration – Is Your Whole Office Stylish? Try These Winter Work Essentials 

When your office is full of style stars, keeping up with the fashion game can feel like a challenge. Help your clients stand out and stay polished this winter with a capsule of chic work essentials. Here’s our picks for inspiration:

1. Cashmere sweater
2. Menswear shirt
3. Tailored pants
4. Midi skirt
5. Chic leather tote
6. Classic blazer
7. Timeless trench or maxi coat
8. Tall boots or kitten heel
9. Understated jewelry staples
10. Fancy flats or  loafers

Caption inspiration: When your office is full of style stars, it’s time to level up your winter workwear game. The secret weapon? A capsule of chic essentials that keep you polished and confident. Swipe for my style picks:

#WinterWorkwear #OfficeStyle #ChicWorkwear #FashionEssentials #Workwardrobe #WinterFashion #BusinessChic #WorkwearInspo #OfficeOutfits #CapsuleWardrobe

Links You'll Love

Want more on this topic? We have done the research for you and think you'll find these articles helpful!

8 Gorgeous Winter Outfits Who What Wear

Winter Work Outfits Editorialist

Capsule Wardrobe 2024  Porter

So They Did a Closet Cleanse–Now What?

A closet cleanse is not only a fitting service for the new year, it’s the perfect primer for a lasting style relationship. Get repeat bookings after a Closet Cleanse with these action steps:

1. Offer your services as a series. Step one: Closet Cleanse. Step two: the (Re)Invention. Step three: The Seasonal Refresh.
2. Rebuild the basics. Throw out too many pilled sweaters or ratty tees in the Closet Cleanse? Offer to curate new basics.
3. Schedule regular check-ins. During your initial session, ask if your client would like you to check in with them periodically about their style goals.